Superapps have the potential to become integrated personal assistants across multiple devices and environments, transforming digital interaction in a meaningful way.
In today’s digital era, the concept of a superapp has gained notoriety and interest. Defined as an “all-in-one” application, its objective is to simplify the user experience by centralizing a wide range of services and functionalities in a single platform. Imagine being able to make payments, book medical appointments, shop online, and even control smart devices in your home—all from one app. This is the promise of the superapp.
Beyond Smartphones: The Evolution of Superapps
However, technological evolution suggests that the future of superapps may not be limited to smartphones. Instead, they have the potential to become integrated personal assistants, embedded across various devices and environments, significantly transforming digital interactions.
1️⃣ Smart Speakers as Superapps
The idea of a superapp being housed within a smart speaker is no longer fiction. Today, voice commands allow users to control multiple aspects of their homes, from playing music to managing lighting and temperature. But integration goes even further—imagine the same level of assistance in your car, helping you navigate, find parking, or even pay for gas.
2️⃣ Smartwatches as Payment and Communication Hubs
Your smartwatch could evolve beyond health monitoring to enable seamless payments and communications—without even needing to pick up your smartphone.
3️⃣ ATMs as Digital Hubs
Superapps could also integrate with ATMs, allowing users to access a variety of services beyond financial transactions. For example, after a quick identification process, these machines could sell event tickets, offer government services, or facilitate purchases, improving accessibility and financial inclusion—especially for those who do not own a smartphone.
The Next Frontier: Virtual and Augmented Reality
Superapps could also enter virtual reality (VR) and augmented reality (AR) environments.
🔹 Imagine trying on clothes virtually before purchasing.
🔹 Accessing a virtual concierge while exploring a new city.
🔹 Interacting with a financial advisor in a virtual space.
The Future: Superapps Everywhere
As we advance, our dependence on smartphones may decrease. Superapps have the potential to become omnipresent, integrated seamlessly into our lives through multiple devices and interfaces.
This means that in the future, the concept of a superapp may evolve beyond a traditional application, transforming into an integrated personal assistant layer that is always present, regardless of the device or environment.
📌 Article originally published in Época Negócios.